Types of fashion-shootings, in which a model should know how to work

The campaign, catalog, look book are basics terms in modeling, so you should know the difference between them and know, how to work. 


Our target at FP models is to help you in it and maximally teach you. 


The campaign is a fashion-shooting of advertising company collection, the main aim of which is to transmit the philosophy of a brand;


The catalog is a shooting of each item separately in common style for placement at Internet-shops. The main target is to sell clothes;


The look book is a branding shooting of looks for one or a number of collections. Targets here are to show the combination of clothes, it’s comfort. 


The knowledge about the difference in these terms leads to the right posing.